As a stylist, you must build up a thriving relationship with public relations. Since fashion designers depend on public relations for the promotion of their brands and awareness about their products, PR comes out as a vital element of the fashion industry. PR uses a range of mediums, such as print, digital, and event to endorse fashion products. Most PR agencies have dedicated agents for a range of different luxury niche or brand designers. These agents are responsible for promoting designers to the fashion industry, media, and consumers. Some fashion brands have a PR team of their own, who are responsible for representing the brand to the press and deal with sample requests.
PR Agencies Manage
How a brand is perceived by people all around the world and work on pushing the brand’s identity forward. They are responsible for tracking the consumers, assessing their behavior and values, and using the intel to create influential brand platforms that appeal to the consumers.
Personally, stylists must have PRs as their chief contact in the fashion industry. Be aware of which brand a PR is representing, where they are situated, and who you should contact to extract proper information. Fashion stylists often work with PR agencies to organize call-ins, where a stylist will request the designer’s sample and arrange a shoot around it.
While stylists can pick up samples free of charge, there is a condition that samples must be returned intact and in mint condition. In order to become a reliable stylist that PR agencies lend samples to, you must build up trust with them not only in how you return the samples but also in how you promote their brands.
working with Stylists
However, working with Stylists comes in handy at certain points such as getting a new job or promotion. When you acquire the skill of picking up the dress code according to your body, it gives you a lot of self-confidence. And when you start to make the professional impression consistently, it helps you in making a new colleague and also gaining the trust of the clients.
Well your next step should be about hiring personal stylist who can help to build a new level of professionalism in you, define your style and teach you how to gain your trust working with PRs.
PRs don’t lend their samples to anyone. While renowned publications have their way, it is difficult to borrow for lesser-known publication samples. Most PRs tend not to lend their samples for advertising unless they are determined that it will further push their brands. PRs are mostly looking to credit the samples to the designer, however, in advertisements of certain products or brands, crediting is not possible.
With music videos, the question arises of who the artist is and whether the PR agency wants their client’s name associated with brands the artist endorses.
If you have been successful in borrowing samples before, you would be notified of the latest launches by press release emails and through press days at the start of the season. Press days are typically organized two or three weeks after the show.
