The Creator’s account, next to personal and business, is a separate, free type of account available on Instagram. The portal itself indicates three advantages of switching to the “creator account” mode:
- Easy profile management,
- Convenient communication,
- Toolkit for profile development.
Here some advantages that we can get from Creator profile:
Check the Potential of used Hashtags
You will see the first change after switching to the creator’s account directly under the published photo. This will be an option to see statistics. In addition to the traditionally available number of reactions and comments, there will also be data on material downloads. Unfortunately, their number does not significantly translate into an increase in publication coverage. It might seem that non-standard activities will favor our entry, but it turns out that it is not necessarily the case. In any case, this is an important tip, indicating what type of content arouses more interest from fans.
Also extremely valuable are data showing where traffic comes from when fasting. Information about Hashtag Views will be helpful in their optimal selection for future implementations. The higher the number of views from hashtags, the higher the percentage of recipients who were not our fans. When thinking about profile development, you should constantly expand the group of new recipients.
Get access to three types of Statistics
The creator account gives, among others access to detailed statistics of the published content. You will find them by selecting in the upper right corner of the Options – Statistics screen. Unfortunately, the graphics placed before the introduction of this option are not subject to analysis, but when you run it you get access to three categories of statistics:
- CONTENT – comparison of posts considering different types of interactions.
- ACTIVITY – reach and impression data.
- RECEIVING GROUP – demographic characteristics of recipients.
CONTENT – Compare Posts Thanks to Extended Filters
There are 13 filters in this category for sorted content. The most important of them show the number of comments, activities, followers, views, likes and reach. Using subsequent filters, we select the period in which the analysis is to be made. Here we have several variants, starting from the last 7 days up to 2 years. There is also the possibility of division into graphics and video. This way you can check whether the widely-favored video format will actually look better than static graphics.
When you set all the parameters, select “Apply”. You will see the view ordered according to the highest values for the category. Insta Stories can also be analyzed, but the available filters are much poorer.
How to use these statistics? Using, for example, the “Profilevisits” category (showing the entries that triggered the most visits to the profile), you can choose the best post for advertising creation. It may turn out that it does not have the highest number of responses, but will effectively direct users to the profile. This is just one example, and other ideas will come to your mind when you start analyzing the available data in detail.
ACTIVITY – Observe Range and Number of Displays
This tab only summarizes for the last 7 days. In order to analyze activities over a longer period of time, it will be necessary to catalog data using e.g. screenshots (of course made regularly, preferably on a specific day of the week). The following subcategories are available in this section:
Interactions – the value of all activities related to user activity on the profile. The increase or decrease in the number of “Profilevisits” compared to the previous week is also shown.
Discovering – here we see the range and Impressions increase or decrease. Reach shows the approximate number of unique accounts that viewed any of our posts. Impressions indicate the exact number of views your posts have received. Unfortunately, again we do not have the option of filtering for different time periods.
Group of Recipients – Define the Dominating Features among Fans
Here you will find statistics that will make your message more attractive and find tips to help you make corrections at the level of communication strategy.
Growth – the chart compares the values of new observers with ex-observers. You will analyze the selected day from last week. Days with increased negative activity (unfollow) may reveal trends related to a particular type of content that is negatively received by fans. It may turn out that you have published photos similar to each other in short intervals or one of them was stylistically distant from the topic of the profile.
Remember, however, not to make too hasty conclusions, especially since the decreasing number of recipients may be caused by independent causes, e.g. deleting inactive accounts by Instagram itself.
The most popular locations – cities in which the people watching us are the most located. If you are considering placing Polish and English descriptions at the same time, do not just consider locations occupying top positions in this ranking. The number of recipients expecting communication in English can be equally impressive but territorially dispersed.
Age range – this value will help you choose the language of communication in the descriptions under the posts. Groups 45-54 will expect a different narrative style than users in the 13-17 age range. Age can be helpful in determining the frequency of publications, the degree of use of interactive formats, or the aesthetics of photos, graphics, and video.
Most importantly, by introducing changes at the level of the communication strategy, we can assess the effectiveness of actions taken, analyzing whether they actually translate into changes in the demographic structure of the users watching us.
Gender – this is data that helps verify your own perception of recipients. Communicating with the offer of elegant men’s clothing, it can be concluded that the message will be addressed to the main men. However, it is worth looking at the purchasing process from a broader perspective. Consider the extent to which women influence purchasing decisions. If profile statistics show greater involvement of women, perhaps communication should be directed to them as those seeking inspirational solutions for their partners.
Followers – A graph that compares activity levels that follow your creator account, including the time of day. It also allows you to compare specific days of the week with each other. Therefore, instead of looking for universal prescriptions for optimal publishing time, it’s best to just check the statistics. Ineffective social media communication, the choice of publication time is often a decisive factor in the scale of engagement under a post. Furthermore, you can boost your followers graph by going to buy Instagram followers UK.
Other Functions – Easy Contact with Fans
Other creator account options are associated with typical commercial activities, enabling at least a connection with a business partner. Particular attention should be paid to Quick responses, facilitating the automation of communication with recipients. You will find them in Settings – Creator – Quick answers. They are currently available within the messenger.
The creator account will not be extremely favored by your profile in the context of increased reach but will provide you with a lot of data that will help you develop it. Like any tool, it requires appropriate use and practical actions to improve the technique of its use. It is certainly a solution worth testing.
