With the world going through an era of digitalization, the development of online stores has been spiking successfully. Gone are the days when you had to lug a shopping cart around stores after stores, trying to find one perfect product to suit your style, fulfill your needs and satisfy your pocket. Today, with their busy lifestyle, people find e-commerce convenient and beneficial. The recent events of the ongoing Covid-19 pandemic have especially caused a surge in online shopping.

If you are one of the people who grabbed the opportunity to establish an online business, here are some packaging hacks that will help your sales and brand promotions.

Product boxing options

While selecting packaging boxes, you have to keep in mind that the material should be supportive enough to protect your product, whether it is small and delicate or large and tough. ZEE Packaging can help to choose best material for your packaging box.

-Kraft paper boxes:

Kraft paper boxes have been gaining popularity because they are strong and durable as well as highly eco-friendly. The environmental initiative alone attracts a large audience as people are becoming more sensitive towards the climate changes destroying our home planet. Kraft paper boxes can also be printed in any desired way and a lot of decorative options can be applied.

-Corrugated boxes:

What portrays the promise of quality better than a few extra layers of protection! Corrugated boxes are common due to the highest level of protection that they provide to the product inside. Environmental hazards like heat and humidity as well as external damages caused from compression and accidents are all warded off by the multiple layered walls of the box. These are perfect for delicate objects like lamps and glass-based products. Durable boxing is important in e-commerce because it requires delivery of the product to the customer’s door without damage.

-Polybags:

These are extremely lightweight and therefore lend a hand in keeping the shipping costs affordable. Polybags can be reused and printed with the brand logo in bright attractive colors and a variety of products can be packaged in them, ranging from edible items to clothes.

-Envelopes:

For small products, envelopes are a great idea for packaging. They look classy and elegant and can be adjusted in size still providing the benefit of being lightweight. They are highly print-friendly and can be made visually appealing with a variety of creative ideas.

King Custom Boxes offer the best quality customized packaging boxes for all kinds of products.

Promotional techniques

The increasing numbers of online stores that appear every day indicate the rising competition in the field. To stand out, your packaging has to be creative and undefeatable.

-How to increase visual appeal?

Your packaging boxes must be visually appealing and captivating, promoting the brand name all at once.

• Custom graphic designs and patterns: Design your box according to the kind of brand you own. For example, a luxury brand could have regal patterns adorning the box. Comical or casual designs also attract a range of audiences.
• Embossed logos: Using embossed materials or embossed logos on top of the packaging gives imperial look to the boxes.
• Print your logo and tagline: The most important step in the marketing of your product and brand is the printing of creative taglines and logos with a classy color scheme. You can choose to keep it minimal or you can choose to pop colors that make the box stand out.

-Decorate the packaging

This is the most interesting step because there so many versatile ideas that you can put to use. There can be a theme for a collection or each box could have its unique embellishments.

• Tags: Kraft paper tags can be attached to the box with the brand name or a nice message from the supplier.
• Ribbons: A simple ribbon on top of an envelope or even a box makes it look pretty and far more personalized.
• Custom stickers/tapes: Seal the box with customized stickers and tapes that have your brand logo on them. Make the box too pleasant to discard.

-Inserts and filling items:

The addition of things like bubble wrap, packaging peanuts, printed tissue paper, confetti, or glitter makes the box look fuller and shoots the bar off the chart in terms of visual appeal.

• Add your business card providing information about the brand and your contact details as well as web addresses.
• Leave a thank you note to put a smile on the customer’s face, making the packaging more personalized. Communication with the customer is a great way to imprint a healthy image of your business in their mind.
• Put an instruction pamphlet that sheds light on product details.
• Include complimentary and gift items as they are always perceived as a warm gesture and are a great way to inform the customer about other products offered by the brand.