Adopting SEO practices for Landing Pages may be exactly what you need to further optimize your conversion pages. Check out in this content, how the experts at LinkHelpers Phoenix SEO Company does this!
Now that you know the importance that SEO has for landing pages, let’s go to the practical part. Check here the checklist we have prepared so that you can also make yours.
1. Choose your keywords well
The keyword in focus for the landing page is the first step that should be taken. Avoid using head tail keywords because they are generic and making your landing page compete with websites and blogs for deeper content is difficult. There are many keyword research tools available which helps you to get relevant keyword for your website or blog.
So bet on the long tail words that have a lower search volume, but attract more qualified visitors.
2. Develop good content for landing pages
Content is king and your landing page should be part of that reign. Thus, in addition to producing an incredible text that attracts your persona, it also needs to be appropriate to the search engine algorithm.
Therefore, while using the right keywords at strategic points of content is important, the main focus should be on the relevance of the content to your audience.
3. Link building your landing pages to your content
If you have posts that talk about the subject addressed in your landing page, make links to it within that content.
If your intention is to generate conversion in clicks, make banners and insert them inside the posts in order to invite the people who visit them to access your landing page and thus increase the chances of converting them.
4. Pay attention to visual content
It is essential that your landing page has a main image or video to have a greater conversion appeal. Therefore, invest part of the time of creation of the LP for the search and choice of good visual content.
When uploading it, do not forget to enter the alt text that brings the main keyword, as this may help in its ranking.
5. Use templates that are mobile friendly
According to Google, searches made by mobile phones surpass those that are performed via desktops in some countries.
As Google’s goal is to deliver an ever-better user experience, pages that are responsive to mobile devices receive better rankings.
As we are talking about how to do SEO for LPs, having a template that is mobile friendly is essential.
6. Make sure your landing page is fast
Google announced that sites should load in about 2 seconds – and do not think that this is a criterion set by Google, but rather by the behavior of its users.
After all, we all go to Google and other search engines and one thing is certain: if a site takes a long time to load, we close it and we go to another.
