Communication has been much essential in various sectors of life, and those who are experts in technology have been focusing the same since long. The invention of the telephone opened new ways of communication, and the same legacy was carried forward by the cell phones, which removed the barriers of area for effective communication. Adding to this tiny device, the launch of the smartphone brought many features that made the users complete almost all the tasks in a few clicks on the screen. With time, the makers of smartphone and operating systems introduced various features that made the task completion easier than ever before.
The smartphone:
It is a small device with a touch screen and memory that cannot help the users to call only but also to do many things. The Android operating system has been the most used in this field. It also comes up with its new versions that can help the users to have the tasks done more effectively and with fewer efforts as well as time. Though the market has no scarcity of these devices in this era, all the makers keep on searching new features, add them to the latest models and sell them in the market to tap various segments of the users. However, it is observed that a maker with a single new feature on its latest model also keep the price of the same high and hence it is not possible for the buyers with medium income segment to go for such model. The mara phones in Africa is a new brand in the affordable Android phones segment that can be counted as an exception to this trend. It focuses on providing the most useful device that can help the users get the best of the device using experience.
The brand:
Compared to the established brands who have been dominating the African market for past some years, this brand is new, but it has made its way with the help of the quality devices availed in the medium price segment that brought a huge customer base to the same. The best thing is one can buy an Android smartphone online from the site of the company also. One can check all the features offered there compare the device with other models and check the prices that can help him get the best device in his budget. Hence the company focuses on the utility of the device from the viewpoint of the users and not making profit only as its task.
This approach of the makers here has made them get a huge chunk of market share in a limited period, and today it is known as one of the major players in the mobile market of Africa. With the help of the quality and focus on customer service the brand has got such name and fame that has secured its future in the local market and opened the gates of the global market where it can sell the devices across the planet.
