Influence marketing has been one of the hottest marketing buzzwords, tons of brands and innumerable influencers are in constant approach to collaborate with each other, where at one end influencers seeks to collaborate with high end brands, on the other side brands fetch for the best engaged influencer so they could acquire more audience connection and turn their returns through them.
Influence marketing is among the most popular strategy being used by tons of marketer and brand to enhance their product presence in the market and to boost their sale ROI, influence marketing has gained such a stardom that every now and then brands are in constant approach to collaborate with influencer, influence marketing not only help brands to pop up their market presence but also generates quality and effective leads.
Social media influence marketing is truly a considerable platform, it deploys such a vibrant range of influence marketers to the brands to choose from and to get into a more promising and chic business collaboration.
Trust is not achieved overnight nor too success, it isn’t easy to keep audience engaged so they could become a part of your long lasting business relationship but when it happens it instills loyalty and trust in the audience mind and keep them connected with the inlander, social media influencers who spent a good time and effort in winning hearts of audience definitely creates an astonishing image for the brands and for the audience too, their audience trust their indices and recommendations too.
A study by twitters reversal that audience rely on influencers and trust them almost as much as they keep on their friends, from the same study it was revealed that almost 53% of consumers have purchased or perform certain actions alike visiting site or product reviews based on any influencers tweet or campaigns, when it comes to sharing product recommendation, consumers are more likely to share the one from a genuine influence marketer.
And this has become the main reason behind every brand collaborating with influencer, as soon as they promote any of their product via an influence marketer, they gain more audience trust and eventually their marketing ROI increases and with an extreme hype in brand popularity.
But there’s one question, and that is with what kind of influence marketer you should work ? you must be definitely thinking of a celebrity influencer with millions of followers and engaged audience, but no, a study revealed that audience do love to follow celebrity trends and copy their fashion sense, but when it comes to any product purchase these facts contradict as audience feel like celebs are into another business collaboration on an exchange of extremely high payout or are working for a brand with as a brand ambassador and their audience trust falls, on the flip side when a micro influencer merely with 10,000 followers promote and product or show some of their experience with the particular product audience shows much higher interest and comparatively have higher rate of engagement plus deploys higher purchase action per 1000 visitors.
Micro Influencers
I hope you must be already clear with the term influencer, influencers are those pretender personalities who possess some astonishing and outstanding traits to engage audience and earn their trust, these personalities have awesome audience building strategies and tends to attract and make users trust their sugar coated words showering on social platform presenting as mixing it with their personal experience ,the audience tends to believe them and the result you know, they succeeded in building strong audience relationship and later utilize it for their business plans. Micro influencer have fewer followers and they are usually stick to a particular niche and they are usually more engaged with them on a day to day basis compared to any other celeb or high tire influencer who couldn’t even have a single engagement rate for days they just hold a hefty range of followers due to their celebrity status.
Benefit Of Working With Micro Influencer
- Micro influencers poses such dramatic audience engaging traits and there’s no denying the power and influence they create over the audience with genuine and highly engaging people and resultant they really end up having much higher audience actions on their per promotion post.
- Micro influences have a quality of engaging people rather than high end hefty followers list, those brands who seeks to have greater product sales they can rely on a couple of micro influencers and their work is almost done, and the main reason behind is that they don’t really have tons of face following people on their list and they can afford to interact more with them.
- Micro influencers not only gets quick audience rollback but they are more prone towards social sharing, influencers who are truly loyal toward their works and share products with genuine idea tends to get share at high axis over social platforms and audience even recommend other users to connect them or follow other pages resulting in higher product sales and value promotion.
- Micro-influencers have the wider digital reach and if you want to gain brand or site traffic, then also you can go with some micro-influencers as they keep authenticity in their words and that’s why audience tends to be more trusting of those who are authentic and have an organic approach of promotion.
Final Thoughts
Influence marketing with micro-influencer is such a fruitful plan that every kind of brand can have leads and can generate more sales with them, there are a variety of tools you can choose from like afluencer and the best possible result and have your desired result.
