Social media is replete with users and content, so even an experienced internet marketer can be confused about what to do with all this wealth. The volume of content is such that you can scroll and scroll the page, and still not cover the whole thing, so you need to bet not on volume, but quality.
High-quality content is a prerequisite to stand out from competitors and attract the attention of users, which over time can become real customers. Also, high-quality content is the only win-win way to make search engines “love” your site.
For example, Google pays great attention to the content of the site when ranking links in the search results, and Goggle, as we know, brings at least 31% of the total number of web traffic, therefore, we have to reckon with its algorithms.
High-quality content will also allow you to develop by increasing brand awareness, natural interest and acquaintance with you in absentia will increase the number of conversions to the site, and what the visitor will be waiting for should be formulated in such a way as to result in the sale of a product or service.
Below you will find three tips on how to increase the number of conversions from social media to your website and turn subscribers into buyers.
1. Identify high-quality connections to increase traffic
If you manage the Internet resource of a famous brand with thousands of active fans, then to disseminate information you just need to use your site: post the news on the main page (or the corresponding section), and then your fans will do everything themselves: find, read, distribute information, bring customers. But for companies, a more modest, effective presence on social media is vital to developing and increasing sales variancetv.
If you want to improve your conversion rate from social media, an increase in online traffic will be crucial. The most effective way will be to improve the quality of links that you and other users will distribute to your readers: friends and subscribers.
From Google, transitions from social networks give your site more weight than transitions from other platforms. Who plays the role here and who says – mentioning a brand on a social network by a real person (especially if that person is popular and respected), increases the degree of trust in your site, therefore, and promotes sales.
This means that when choosing where to spend the budget of an advertising campaign, you will need to give priority to social networks. Find a person on social networks who are respected by users and matches the sphere of interests of your brand, and try to arrange with him to occasionally mention your product or service in his posts.
2. State the reason for the user to follow the link
Many users of social networks agree that when reading the tape they come across countless completely unconvincing business posts that do not cause anything but annoyance. If you want a visitor to follow your link, you need to give him a compelling reason to click. Numerous brand managers can correctly manage content on the site, but at the same time remain completely helpless on social networks. The reason is simple: they do not formulate a clear call to action. Tell your audience exactly what you expect from it: whether it is following the link, buying, subscribing, reposting or any other action.
Another tool offered by social networks Twitter, variancetv, and Facebook: the ability to add images to the message. The visuals will capture attention, increase the degree of engagement of the audience and the clickability of your messages.
And never offer the user redundant information that would allow him to form an opinion about the need for purchase even before the person clicked on the link and got acquainted with your commercial offer.
3. Choose headings carefully
Quality content without exciting packaging – money down the drain. You can develop supergraphics, draw gorgeous pictures and write excellent text, but all this will go unnoticed if there is no bright, catchy, intriguing headline. Creating the right headlines will help you target your audience of interest, who will pay attention to attractive content, follow the suggested links and, as a result, make a purchase.
