According to Alex Tooby, a professional Instagram marketing expert, the engagement rate for one reason or another has dropped to as low as 1-2%. According to his research, bigger accounts with high follower numbers get even less engagement in 2019 with so much going on.
People are just not new to this kind of advertisement channel anymore. It has become far easier for users to just skip over posts without interacting with many at all. Yet, business profiles strive to boost their post and profile engagement in order to drive business results.
Easy solutions of course are to Buy Instagram Followers or even Buy Instagram Comments on your posts. There also are some organic ways of achieving your goals but that might take time and effort of great proportions.
Here are a few tips and tricks that might have you land big:
New Game Changing Features on Instagram
Ever since Facebook bought Instagram and introduced goodies like Direct Messages (DM) to the public, updates have kept coming along. There have been introduced many games changing features on Instagram that have practically changed the game for many. Here is a quick run down for some of them:
Beautiful Stories Help Engage People
Stories have taken the world of Instagram by storm. They got instantly loved by the masses and no one seemed to mind the fact that there were taken straight out of Snapchat’s books. Stories are available right at the top of everyone’s Instagram feeds. Without having to scroll down, a user can see all story updates for pages and profiles that they follow.
Singlehandedly, Instagram stories have boosted business profiles to great extents. When you use your stories feeds correctly, your business profiles have the same effect as they would when you Buy Instagram Likes or followers.
Links in Stories
Newer updates have also brought in goodies like linkable stories. You can now put a link in your Instagram stories for a page, site or whatever other location you might need. All your Instagram Followers will be able to follow the links in your stories when you have done this right.
Make sure to post engaging content in your stories and then put a link in it to boost engagement. For any product-based business profiles that intend to land users on their websites, this is a great tool available with the updated Instagram app.
Shop-Able Posts Are Great
Then you have the fancy shop-able posts as well. With these, you can directly put up any product of service for sale where Instagram Followers can shop directly. For pages or profiles that are solely Instagram based, this tool has improved engagement to large proportions.
Whether your Instagram profile is about retail products or usable services, this tool can boost engagement much better than most others.
Boosting Your Ads and Posts
Although boosting ads or posts on Instagram has been around for quite a while, now there is a much deeper array of options for it. While boosting your posts or ads, you can now go much further in the selection of targeted audiences. When done right, you can come close to the process to Buy Instagram Followers in potential effect.
Use Hashtags Intelligently
One of the most underrated tricks that can boost your Instagram engagement beyond known proportions is hashtags. Correct use of hashtags is very beneficial for any Instagram profile whether it is business or private.
Instagram Post Scheduling with Business Profiles
With business profiles on Instagram, you can also schedule your Instagram posts efficiently. Using this feature, you can setup which time your posts go live in which regions. This can be really beneficial appealing to people on just the right times of the day when they are more likely to engage with a post.
Polls, Questions and Swipe Up Links
All three of these are very recent and very effective in terms of boosting user engagement. Setting up Questions, Polls or Swipe Ups that perform various functions is a great way to keep your audiences interested in what you are doing on your profile.
Using Instagram Engagement Groups
Instagram Pods or Engagement Groups usually consist of 10-15 members that could be Bloggers, Instagrammers or Businesses with similar target audiences.
With Instagram Pods, communication is done via Instagram DMs or through some third-party platforms. Upon post sharing from any member, it is also shared with the rest of the group. Remaining members can like or leave comments boosting engagement for everyone as a result.
Becoming a Part of An Instagram Pod
Either you can get invited to join an Instagram Pod by a member or you can request it yourself. It is highly recommended that you become part of relevant pods for your business profile. If you have a team of your own, creating your own pod is great option as well.
Focus on Instagram Insights for better Results
These might be understood for just being insights but can be actionable insights when you know what you are doing with them. Once you know exactly what type of people in terms of their sex, age groups and other social and demographic characteristics are interacting most, you can either focus on the ones that are working or on ones that need more attention.
More Stories Are Better Than More Posts
Instagram Followersare regular users and people who get annoyed by overdoing content posts. When someone sees 10 posts in an hour or so from the same profile or business account, they are likely to either skip all posts from an account or to unfollow completely. However, you can post as many Instagram stories to keep your audiences interested and limit your posts to a healthy yet not so annoying number.