Lipsticks are one of the most used products in the cosmetic industry. Whether it is a small company or an internationally known brand, lipsticks make the perfect cosmetic product. They are used by almost every female around the globe whether she is a housewife, doctor, or a world-famous actress. Going to an event, or a show, a dinner, or any other formal event, makeup is and always will be an essential part of female grooming. Lipstick is the most important aspect of that grooming and that is why it has a huge market around the globe. The potential in this product is immense. Multibillion-dollar brands exist that only run on this product. This is why cosmetics and lipsticks in specific is a very common and successful target for businessmen. Companies and businesses in the cosmetic industry have nonstop demand for the product. Now, this creates global competition.
LIPSTICK PACKAGING: The cosmetic packaging industry now holds a very important status in worldwide industries and sales. Packaging of a product has the potential of instantly making it a success or turn things south and ruin the sales and the image of the product. So, it is common knowledge now that packaging in the lipstick industry has become of the utmost importance. With so many brands and products worldwide of similar nature, it becomes a challenge to stand out. In an aisle of lipsticks, you can only pay attention to the most attractive one of them all. This is where packaging plays its role. The lipstick packaging is the first most impression of the product. The initial communication between the company/product and the customer is done through the packaging. The idea of the product, its details, its graphical representation, and the box type and color scheme all play an important role in the success of a lipstick packaging box.
Following ideas are suggested to make sure your packaging is up to date, creative, and innovative in ways to guarantee product success.
- Embossed/Debossed Packaging: Embossing and debossing techniques have been used for a long time now, in the packaging industry. Even then they are considered premium customizations to the packaging. This is because these customizations have a huge impact on the packaging of lipstick products. Embossing is a technique used to extrude text or graphics on the box. The result is a more prominent and attractive look to the packaging box. Moreover, the enhanced feeling of touch and texture makes the box feels premium and the product of the highest quality. Similarly, Debossed lipstick packaging is done by creating bumps in the text or graphics. This is usually colored with ink or gold that makes it stand out and very prominent. These techniques require modern technology and updated machines to get the desired high-quality result. This technique can really pave way to success, for your product.
- Gold/Silver Foil Packaging: Gold and silver are 2 materials that are very attractive to the human eye. They stand out instantly with their bright glare and pleasing color. However, the two materials are a symbol of value and luxury. Gold/Silver foiling packaging refers to the use of gold or silver foils to print or overlay text or certain graphics or logos. This technique can be done by both hand and machine both but it requires skill and precision. This customization might be relatively costly but the result is worth it. It will have customers turning heads, guaranteeing a successful product launch and future sales.
- Boxes With the Window Die Cut: Most of the time a customer prefers to see the actual product before they buy it. Opening the packaging to look at the product is not allowed without owning the product first. This is overcome by brilliant customization offered by packaging companies, especially when it comes to lipsticks. The window die cut technique has been around for a while but it has not lost its importance by any means. The technique allows the packaging box to have a void covered by a transparent material that allows the customer to view the product. Moreover, custom inserts can be used to beautify the interior and make it more attractive.
- Holographic Packaging: Holographic packaging might just be the prettiest of all customizations available in the packaging industry. This type of packaging utilizes special materials, inks, or printing techniques to make the packaging stand out with 3D effects. 3D patterns, color-changing materials, 3D text, logos or graphics, are all part of the holographic packaging. It is unique and attractive customization for lipstick packaging provided by top companies like Zee Packaging.
- Spot UV On Boxes: Spot UV is one of the most advanced techniques used in the packaging industry. They can give a packaging box an extremely luxurious and premium feel. A high gloss UV coating is applied in the desired shape (logo, graphics, or text) on the packaging box. The result is a contrast in the texture and feel of the box with a very modern visual appeal. It is used by top brands for protective coating and visual aesthetics.
